ARCHIVE – How to register a free MapQuest API key (v3.1.1 or lower only)
This was standard practice. Just 37 steps? No problem.
Ready to improve engagement and retention?
This was standard practice. Just 37 steps? No problem. In the trunk of every Toyota Corolla once lived an Atlas of America— pages long and challenging the threshold of how small text can be before it is painfully illegible. And if your driver was anything like my father, getting lost a few times got factored into the expected arrival time.
These were all accepted challenges, because what was our alternative? What Google did to personal travel exemplifies the market shift we all know and love: We will not reroute ourselves. We will not pull out the atlas we hopefully recycled decades ago. Has that world leapfrogged over the MapQuest era that it supposedly missed? Is modern-day SaaS a ‘Google Maps’ experience? Maybe not, because we are still being directed like this: Remind you of anyone?
Granted, this is much less than 37 steps, but still puts the onus on the user to reconcile help from an article with where the action needs to take place. My favorite insight: The ever-changing answer: Bring more insight and meaning into your product and adopt conceptual learning based on attributes you can target.
Here are three ways you can think about this philosophical shift with your product and users in mind: And while many of us would love to take that 3 hour walk in the middle of the day and people watch with a delicious dry cappuccino in hand, very few of us actually do.
When it comes to SaaS users, you think of them as people who would love to see anything and everything that your gorgeously designed product has to offer—but realistically—that is the exception not the rule.
We need to assume our user has finite time, and we should use what we know about them and what they have formerly done inside of our product to constantly redefine point B—with the same flexibility and contextual learning as Google Maps. It is time for SaaS products to become more prescriptive and help me spend less time in their product to get the result I want.
Develop maps inside of your product How does Google Maps do it? They know where I am. How should you do it? First ask yourself, how are you learning about your users? It may be impossible to know where they are at all times, and perhaps it should be impossible to know that. But what are some of the things we can learn today? I would encourage asking yourself about the five driving actions to becoming a power user—the things that your most dedicated users are doing to find value in your product and most likely pay more because of that.
Evolve As with anything in life, users will adjust and expect more. It can feel overwhelming to keep up, but constant iteration is an inevitable truth to developing products people love long-term. The thing I absolutely love about Google Maps, above all else, is how aware it is of my personal environment and how that awareness brings me better results regardless of my location, my destination, or how many times I take the wrong exit.
It adapts. Today, your product should be adapting and taking on a different identity based on who is navigating through it. The on-going friction may always be there. Our engineers will build amazing products, those products will not get fully adopted by busy, confused, or perhaps less sophisticated users.
Think of new ways to engage users through in-app feedback and gathering NPS ratings in the moment when users are most engaged. You can take the opportunity to ask questions triggered from behaviors taken or not taken and build a truly relevant in-app feedback mechanism.
Think about congratulating someone when they reach point B. Everybody loves a little confetti! So ask yourself: Are you contextually learning and adapting to your user? When it comes to bridging the gap between what exists and what gets used, are you emulating MapQuest and an atlas, or are you emulating Google Maps? Account Executive at Appcues Marina is part of the Appcues sales team.
She is a Bulgarian-born, Massachusetts-raised, former D1 college athlete who now struggles to hit 10, steps daily. Related articles.
2. Develop maps inside of your product
If so, you should check out MapQuest. After a client praised it for its easy-to-use design, I tried MapQuest. I open MapQuest, tap the Menu button and tap on Directions. To fill in the destination I could either type in an address or tap a button to pull up my Contacts list. Since I faithfully add all client addresses to my Contacts list, I usually use this option.
VIDEO: Discover the new MapQuest.
MapQuest’s updated map tiles come with a promise of enhanced bottom of the app’s screen that displays tabs for popular location categories. MapQuest is your go-to app for live maps, GPS, voice navigation and live traffic updates. Whether you’re running a quick errand across town or. Find MapQuest software downloads at CNET test5.isp.regruhosting.ru, the most comprehensive source for safe, trusted, and spyware-free downloads on the Web .